Startup Weekend Aalborg

Startup Weekend is a global entrepreneurship event held once a year in Aalborg, the local organizer is Kickstart Aalborg.  As a part of the organizing team in 2013 and 2014, I had to come up with the visual expression of the event. In 2013 I chose to go with a colour palette dictated by the event's logo colour and use the city silhouette on the promotional materials (posters and social media banners). For the t-shirt I went with a "cloud" of icons, which in some way symbolized entrepreneurship. For Startup Weekend Aalborg 2014 new identity was developed. I used a photograph for the poster and social media materials. The t-shirt design was inspired by drawing with a chalk on a black board. The analogy comes from the idea that Startup Weekend is about conceptualizing, brainstorming and work in progress, which all resembles drafting on a black board.